The rise of giant consumer startups that said NO to investor money

A new breed of entrepreneurs is creating huge consumer brands — like MVMT and Tuft & Needle — without venture capital, and laughing all the way to the bank.

https://www.recode.net/2018/8/29/17774878/consumer-startups-business-model-native-mvmt-tuft-needle

FYI: Been saying this for over a >decade<; ABL funding is faster and half the cost of equity securities investors wanting 25% ROI of your revenues and 51% majority control ownership of your firm.

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